Cultural strategy Hungary EnglishCurrently, Veszprém is stuck out on a limb, isolated between two dominant economic axes – Vienna-Bratislava-Gyôr and Budapest-Székesfehérvár. The feeling of being stuck is a good excuse for being lame and the perceived comfort serves as a self-deception that’s all too easy to embrace. We share the identity crisis that has come upon many other smaller cities of Europe. Being small is not only beautiful. Being small can be cute, unique, boring, and risky. Being small also makes us vulnerable. We want to prove that a small city can live a life where being a Veszprémer, a Balatoner, and a European citizen are fundamentally intertwined. We need to find Veszprém’s regional leading role in cultural guidance, through intense co-operation in reshaping our region.