7 publications found
The ECoC challenge is the chance for us, the people of Braga, to write a new chapter in the long history of our city together with Europe. A new narrative where culture and well-being – physical, emotional and spiritual – become key elements of a development strategy where local issues are handled with a global mindset. We believe that the recent Covid-19 pandemic has clearly shown us how critical our present moment is: this is the time for change.
Bid book Portugal Portuguese
Considerando as nossas raízes históricas, a nossa tradição de intervenção cultural e os resultados obtidos em termos de requalificação urbana e realização de investimentos, estamos convictos da vocação e capacidade do Município para,com os seus cidadãos e as suas instituições, celebrar e sublinhar, em 2012, a riqueza e diversidade culturais europeias, a sua capacidade de diálogo secular com outras culturas e civilizações e os fundamentos da nossa tradição social e política comum, assente no respeito pelas diferenças e no direito dos povos à autodeterminação e à identidade cultural, num quadro de liberdade e democracia.
Evaluation Portugal English
Guimarães has hosted, during the year of 2012, one of the European Capital of Culture (ECOC). The evaluation of the event is needed as public, private and community funds are involved. The approach considers the tourists (domestic and international) as external and independent stakeholders who assessed the cultural activities developed during the event and the attributes of the city. The results of the survey show that hosting the 2012 ECOC was a major contribution for attracting new visitors to the city, although many of them just for a short period of time. The main source of general information collected by tourists was the Internet, and the traditional media. Only a small amount of respondents demonstrated a specialized knowledge of the cultural program. The most cited and appreciated performances came from the areas of music, exhibitions, and theatre. According to the perceptions of tourists, the tangible assets were clearly detached from the set of attributes of Guimarães, including buildings, churches and chapels, whereas intangible assets were less noted. Overall, Guimarães received a very positive evaluation related to city image and stay and is highly recommended by tourists to friends and relatives.
This paper presents the results of an evaluation of the perceptions of the environmental impacts of the 2012 European Capital of Culture (ECOC) on the hosting community of Guimarães, a World Heritage Site. Data was obtained through a self-administered survey of 510 residents in the Guimarães municipality at the end of 2011. The primary results indicate that the residents acknowledged that hosting the event brought benefits to the city, but it also had negative impacts. The impacts perceived by residents were classified as socio-cultural, economic and environmental. The negative environmental impacts were the most pronounced.
Evaluation Portugal English
The nomination of Guimarães to host the 2012 European Capital of Culture (ECC) has put on the agenda of the city the need of measuring the effects that the implementation of this mega event could have in it and in the municipality a whole. The balance of the benefits and costs and an extended community involvement tend to reduce negative impacts and enhance positive ones. This chapter analyzes the involvement of population and local associations in the planning and organization of the 2012 Guimarães European Capital of Culture, using the coverage made during 2011 by local and national press of the mega event. A content analysis of the news published covering the period between January and December 2011 and using three newspapers was conducted. From those, two were local and weekly newspapers and one was a national daily one. Looking to data results, it can be concluded that it was poor the community involvement and, also, the one of the cultural associations in the organizations of the 2012 ECC. A strong negative reaction to the model choose to plan the mega event conducted by official organizers was found, which has cast doubts on the desirable participation of the residents and, consequently, on the success of the mega event, especially in a perspective of a medium and long term effects.
Residents tend to have high expectations about the benefits of hosting a mega-event. So, it was not surprising that the nomination of Guimarães, Portugal, as the 2012 European Capital of Culture (2012 ECOC) had raised great expectations in the local community towards its socio- economic and cultural benefits. The present research was designed to examine the Guimarães residents’ perceptions on the impacts of hosting the 2012 ECOC approached in two different time schedules, the pre- and the post-event, trying to capture the evolution of the residents` evaluation of its impacts. For getting the data, two surveys were applied to Guimarães` residents, one in the pre-event phase, in 2011, and another in the post-event phase, in 2013. This approach is uncommonly applied to Portugal data and it is even the first time it was done to a Portuguese European Capital of Culture. After a factor analysis, the results of t-tests indicate that there were significant differences (p<0.05) between the samples from the pre- and post- 2012 ECOC on two positive impact factors (Community’ benefits and Residents’ benefits) and one negative impact factor (Economic, social and environmental costs). Respondents also showed a negative perception of the impacts in all dimensions, except Changes in habits of Guimarães residents.
Other Portugal English
Introduction; Place branding, brief conceptual approach; Place branding as planning & management tool; Place branding & regional dynamics; Instruments of Place Branding; Event hallmarking; European Capital of Culture event (ECC); Can we do place branding with the ECC events? Guimarães 2012 - ECC; Guimarães 2012 - ECC & Words for the future.